Videography- Build Rapport


Pre-Building Relationships: that’s what branding is focused on. And the fastest strategy to build relatability is through short YouTube or Vimeo clips. Videos engage the most senses simultaneously. Future clients reach hear your voice, visit your smile, and understand where you’re via even if they don’t remember your exact words.

Because the entrepreneur- you have the control. It’s not live stage performance, its video and no one knows or cares what number of takes it takes. So set yourself apart and initiate building brand today. Celia Taylor-Principal

What is a brand?

A brand name is a name, term, symbol, design or possibly a combination of these employed by an organisation to identify it or its products as unique from others. It represents an identity and signal, communicating many messages towards the market.



Therefore, brand identity is its 'personality' in context of your respective target market. In other words, it's actually a brand's characteristics as sees through the market. Every business has one, although some people might are more subtle yet others are very in-your-face.

It's very important for the brand's success to experience a solid, well supported identity because it allows the target market to relate to it. People are emotional beings which comes across in their buyer behaviour, so therefore, if a business wants their product to interest a certain customer, the identity of the trademark must offer a relevant characteristic that is pleasing and favourable to them.

For example, popular cola soda pops run intensive branding campaigns using product on the beach with individuals enjoying summer, with all the intention that their brand can become associated with 'fun times' and 'enjoyable experiences with friends'. This trait, that's an element of brand identity, means that customers will recognise a relatable characteristic, and associate their happy emotions which has a product that naturally lends itself to that situation.


Five Size of Brand Personality

Research into the marketing and psychological aspects of branding date back towards the 60s, 70s and 80s, and identify five main brand character traits, known as 'The Big Five', which encapsulate the main categories of identity.

How a consumer interprets all brand messaging is when a brand identity is defined, and the definition will focus on one of the following traits.

(1) Sincerity

Down-to-earth, genuine, honest, and comfy.

(2) Excitement

Exhilaration, adrenaline, fun, stimulating and sporting.

(3) Competence

Reliable, trustworthy, successful and intelligent.

(4) Sophistication

Upper class, cultured, charming and posh.

(5) Ruggedness

Outdoorsy, tough and robust.

Regardless of which category, a product identity can significantly impact a customer's interaction and emotional reference to a specific product or organisation.

The best way to Develop A Brand Identity

An identity of a business, a product or service or brand functions very similarly to that of a person. If you think of a person, you can list off all of the qualities they've got that come across for your requirements when you interact with them. As an example, witty, smart, fun, outgoing, frustrating, and the like. These qualities may be both negative and positive, and in what way you were able to visit the conclusion of these adjectives is in how you've interpreted the signals they projected through their actions. By way of example, you would label someone as fun, simply because they shared an experience along with you that you enjoyed, or label someone as frustrating since they were difficult to get as well as.

It works the same with a brand. The best way to establish, uncover and promote a brand name identity is to begin describing the traits and characteristics that come to mind. Then you certainly (as the owner of that brand) must leverage messages and actions which behave as signals to the target consumers to allow them to discover and interpret those characteristics and relate your brand to prospects traits.

Branding Elements

Branding elements would be the physical identifiers of a brand, like design, images, colours, font, name, shaping, spacing etc. Consistency is key here: once you establish your traits, as discussed above, just how your brand physically exists has to be consistent with the characteristics you wish to portray.

For example, if you need a sporty, exciting brand, you might lean towards brighter colours, modern fonts and stylish logos, as opposed to, say, a conservative fashion brand which can choose a more formal name, a cleaner font, an even more conservative colour palette, etc.

Clients are very intuitive, and so, brand identity as well as the associated branding elements should be planned very carefully to ensure they both sync in such a way that the correct messages are increasingly being successfully and easily interpreted through the market.

Using A Voice

A 'voice' within this branding context means the entire suite of communication tools accustomed to promote the brand identity and elements, above, on the market. Basically, it's the way you speak and connect to your audience and the way they relate to this.

This is basically the colouring, layout and words suited for a website, the music and sound with a radio commercial, or even the images featured over a print advert.

Again, consistency is essential here. It's very crucial that the voice matches the functions and traits originally established to the brand, so that the audience isn't victim of mixed or conflicting messages.

Write A Branding Guidelines Document

A 'branding guidelines' is really a document where all of the branding elements, identity and voice are clearly constructed in detail. It provides the 'go-to' guide regarding everything with regards to a brand, from design, exact colours, tone, images, sizing, backgrounds, tag lines and correct use.

As mentioned above, for a successful brand and strong identity, consistency is key so that the audiences usually are not receiving mixed messages or incorrect signals. The market industry is already cluttered with noise, and thus it's very important that a business sharpens their message to be so specific that after a customer interacts, they interpret the message positively and correctly.

A branding guidelines document helps to ensure that all of the branding is utilized correctly so that the entire marketing efforts are heading in one, uniform direction effectively. Creating this document easily accessible internally in just a business ensures that everyone implementing promoting the brand does so in the correct manner.

Look at has, or needs to have, a distinct and unique identity so that it is appealing to their customers, and it lies in a solid branding program to making sure your brand's personality stands apart from the crowd.